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attention to sort of passive technique just because i'm from a big city, so much attention was being paid to the vote counting and precinct targeting. so i talk to more people, and i was always shocked as a think anybody who's spent a lot of time run campaigns is that most of the people i talk you could explain to me why they did anything that they would do. like how do you know that, how do you do that? at some point they did because that some sort of rule that was really based on any research. and so i sort of when run campaigns to some degree with skepticism, the practices that were taking place and the way they were spending time, and as big as i learned about people, starting in academe who are doing the field experiments, randomized control trials, within being adopted by people in the political world, and fund more about all the innovations of data, targeting based on, basically revolutionize campaigns in the last decade. this was a major generational shift in that in addition to all the new forms of research changing, the way campaigns operate issue that this kind of cultural tens
for more information on this and other cities visited a ibook to these local content vehicle go to c-span.org/local content. >> coming up, booktv% after words an hour-long program where we invite guest host to interview authors. this week, legal journalist john jenkins and his in his book, "the partistan" the life of william rehnquist. in it the publisher "cq" press details the early career and a 33 year supreme court tenure of the former chief justice. he talks with supreme court reporter and the biographer for justices o'connor and scalia, joan biskupic. >> host: welcome john jenkins. we are here to talk about your new book, "the partistan" the life of william rehnquist. i want to start with one general question to give our viewers a sense of who the chief justices and we william rehnquist was important. there've only been 17 chiefs, correct? tell us a little bit about the position. what's what's is the chief justice of the united states do in the importance of william rehnquist and then we will go into the chronology. yes go the chief has two roles in the judicial system. he is fi
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